In order to expand its market in Australia, the cab service provided Uber has partnered with an electric bike-share service- Jump Bikes. The acquisition has resulted in a positive sentiment about Uber’s reach in the current market.
Jump Bikes is a bike renting service who started its operation in the month of January this year in San Francisco. This acquisition’s actual cost hasn’t been revealed yet but it is believed to be worth $100 million. This move will mark Uber’s first step into bike sharing space.
The bike-sharing side of vehicle rental has gained a lot of popularity lately owing to the heavy traffic on roads and its economical side for longer distances. Jump Bikes is an electronic, dockless bike sharing service who has been testing the market in San Francisco.
The ultimate goal of Jump Bike is to make travel more convenient for people who don’t own car. Since its operations in January, it has expanded to 250 bikes taking four trips to 4.2km each day. The USP of their service is that they have proper bike parking stations at every place. This helps solve the problem of clutter that is created in the case of other bike rental services.
Uber will now work with Jump Bikes, allowing users to reserve a nearby located bike, use a code to unlock it and begin riding. Uber has worked on a large scale that has been achieved by operational excellence, and resources. This, when combined with Jump Bikes superior features, can help in creating a superior multi-modal platform.
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