Latest Trends in Fashion Industry

With the advancement in technology every industry is experiencing a transformation. One of the industries that we all are connected to and interact on the daily basis is fashion industry. Fashion industry in itself carries a lot importance because it connects two other industries namely e-commerce and retail stores. Thus this industry has been seeing a lot of changes lately because of technology.

Online experience and shopping

Online stores are more popular than retail stores today and give many advantages to the shopper other than discounts too. The ease to buy at any place you are get it delivered to your door step is what we require in our busy lives today. Moreover since there is no infrastructure cost, the amount of collection that online stores carry is way more than a physical store.

But there is a flip side to it as well. Online stores don’t let you try before you buy in general. Almost 30 percent clothes are returned because of fitting issues. Thus fashion industry is facing problems due to this.

Wearable technologies

What we once thought was a device for those who are fitness freaks is now becoming a fashion statement. These devices help you in tracking your daily activity like body temperature, body motion, calories burned etc… In turn they also help you in making more informed decisions by the way of recommending tasks to do based upon an analysis of the activities done.

Computer Aided Designs

This particular technology is changing the way the designs are printed and checked before being launched in the market. Earlier this used to be a very long process but now the designs can be easily printed on large sheets of paper and checked for various metrics. This saves both time and effort and also lesser resources are wasted as compared to before.

Education and Training

To start a career in this field you need to have that knack for fashion and also the will to learn from your failures. Like above stated, technology has been playing quiet a big role in all this lately and hence you need to familiarise yourself with these concepts as well. As for education, you can do a certification course that will equip you with cutting edge thinking and new design ideas. Also, there is requirement for learning all about fashion marketing which comes from understanding the psyche of customers.

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Writer : Sugandh Ratan Agarwal

A fun loving gal set in her own ways. Embarking on a journey to make a name. Write such that someone else can write about you! Cheers!

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